It seems very convenient being a customer to simply go to the website and order a computer that is customized to your liking such as Dell which was revolutionary when Michael Dell started it in the 1980s. It is still quite the powerhouse today with that being one of the top computer manufacturers in the entire world. However, there are many reasons why going through an authorized reseller is actually the way to go.

Have you ever wondered why people don’t buy things directly from the company making it? Say for example, toothpaste from Colgate or Crest. Given our online world of shopping highlighted during the last two years, it seems to make more sense to go to their website especially when there were shut-in orders which limited outside trips nearly anywhere. To understand why things are the way they are, you need to look at it from a different perspective.

In business, there is a term called channels of distribution which essentially is where companies decide the best place to put their products. For most companies that sell to consumers, they tend to go through retailers such as Best Buy, Target and Walmart depending on who they sell most to. So, the more technologically-oriented goods would go to Best Buy whereas photography equipment would go to B&H Photo. Each company understands the who, what, when, where and why of customers to understand how to best reach them with their products and support their specific use case. This model has been around for the last 60 to 70 years thanks to the rise of suburban neighborhoods and originated before the dominance of e-commerce. Now, that customers’ habits are changing with e-commerce sales making a larger portion of retail sales so is the way companies are selling to their customers. As the old adage goes survival of the fittest or those that adapt to their situation will win in the long-term.

So, they have this system in place to best serve you and to meet you where you most expect it for convenience. Think about the hassle that it would take for you to purchase from each individual manufacturer when you go grocery shopping. You would buy 2% Reduced Fat Milk from Horizon Organics, Havarti Cheese from Sargento, 100% Whole Wheat Bread by Orowheat and Egg-Land’s Best Large Eggs. (On a side note though, the brand that you buy is not always the name of the manufacturer, consider Orowheat, this is actually manufactured by Bimbo Bakeries. That means you would need to reach out to Bimbo Bakeries USA in order to order your bread). Considering that each individual manufacturer is separate from the next and may not produce what you need. You would have to go to each manufacturer site and order separately from. Talk about a headache especially when you have to wait for each one to deliver to your door, and you have a large stack of packages waiting for you. That means meal planning is out of the question and the convenience of one grocery run is not possible.

That is why resellers or supermarkets exist is that they provide a one-stop shop for your specific needs. In the case of Tx Systems, we are a one-stop shop for cybersecurity hardware and software. So whether you are looking for a security token for Google MFA or a smart card reader for your employer-issued ID then this is the place to be. No more looking around at each individual manufacturer’s site to determine whether they have what you need. You can rest assured that we have what we are looking for.

As you may know, running a business requires wearing many hats especially if you are selling your products globally. With this many strings to control, it only makes sense for them to focus on what they do best or what is known in the marketing world as a core competency. That is a surefire way to stand out amongst their competition especially in a crowded market. For some companies such as McDonald’s, that could be their fast burger assembly and consistent product whereas Jack in the Box could be their range of late night eats that can satisfy basic cravings. Each of these strengths forms an impression in the customer’s mind on what to expect when dining in at this particular fast food location. So, without these impressions, each restaurant would essentially be doing the same exact thing in the customer’s mind.

With this in mind, if a company is focused on everything under the sun then nothing they do will truly be their best and rather, it will sell mostly half thought-out products that customers will not happy with. You can either complete activities with 100% of your effort or do so with a portion of it. It will certainly be clear to the other party just how much time was spent though.

That is why you also see many companies outsourcing their internal functions such as accounting and human resources as it cuts their cost and realigns what they truly need. These functions are important, but they do not need to be done in-house. They can be taken care of by an independent contractor or a consulting agency.

Overall, selling through a reseller makes it easier for the company to do what it does best which is to make a solid working product. Thus, eliminating issues related to product quality and service execution.

Our superior customer support and guidance have not gone unnoticed with large corporations within both the public and private sector having purchased from us to support their cybersecurity needs. These companies include some of the largest in fields such as ride sharing, imaging & printing, entertainment and technology.

We are a distributor for leading smart cards, their readers and other security hardware such as physical access control and security tokens. We have been in the business since 1997 and have stayed on top of leading technologies such as new card formats and even the adoption of RFID stickers with NFC capabilities. Tx Systems is a passionate force in the industry and is dedicated to supporting you through whatever usage case you may have for both enterprise and government customers. Trust us to stay on top of cybercriminals and start securing your data by taking a constructive step forward.

Our Partners!

Our team has the commitment to serving you when it comes to implementing security software and hardware, so trust us when we say that we will solve your problems.

Resellers offer a wealth of services that can enhance your smart card reader experience to the next level. Tx Systems can provide you product support for your entire journey with one of our many secure and reliable solutions. If you are curious about learning how Tx Systems can increase your company’s productivity then invest in your future by writing to us at sales@txsystems.com or by calling us at 858.622.2004.